First Aid For Exhibitors 2016 magazine

First Aid For Exhibitors 2016The First Aid For Exhibitors magazine is a yearly publication with useful tips and advice for every aspect of participation in an exhibition. It’s available in print and online. You can find the online magazine on issuu.com.
Home 2017-01-11T11:37:36+00:00
  • How many stand staff members are needed?

    The number of staff members you need for an exhibition depends on several factors. Below we provide you with some pointers to help you decide on the size of your team. How many visitors are expected? Obviously, the more traffic you expect the more stand

  • Eight important criteria for assessing presentation systems

    A wide selection of mobile presentation systems is available on the market, they come in various shapes and sizes, ranging from a simple pop-up display for visuals to entire banner stand walls. There is a large choice of different models available from various brands. We

  • Tell your hostesses a great story and create a bond

    Are you employing the services of hostesses or other temporary staff? Make sure they are well-informed about the company, the people, the exhibition objectives and operational aspects. There is nothing more nullifying for the effective functioning of temporary staff than ignorance and lack of basic

  • Team up with co-exhibitors

    An underlying notion of any trade show is the collective presentation of a specific sector to potential customers. A successful way of standing out amongst this ‘collective’ is to team up with co-exhibitors. By jointly inviting visitors, hosting a seminar or a reception, you can

  • Be aware of the pros and contras of each stand type

    Do you prefer a row stand, corner stand, head stand or island stand? This is something you’ll be asked almost immediately after registering your company’s participation. Here is an overview of several types of stands and their specificities: The row stand (wall stand): You’ll be

  • Check your stand’s location before confirming your agreement

    Are you allowed to select your stand’s location or is one being assigned to you? If you want to avoid unpleasant surprises, we advise that you first check the below matters before making any commitments: Are there any columns/pillars in front of your stand? Many

  • Arrange a time-out area for your staff

    You can’t expect your people to remain fit and focussed on the exhibition visitors for hours on end. That is simply not realistic. And nobody wants to face a sitting, eating, smoking, phoning, grumpy stand staff member. It is especially important to arrange for a

  • Attract media attention

    Your company is going to be introducing its latest product at the upcoming trade fair. How can you make sure that your innovation is going to get the media coverage it deserves? Members of the press usually wear special press badges. Ask your staff to

  • Recognise the six types of exhibition visitors

    Trade fairs are attended by six kinds of visitors. This is what Karoline Wiegerink concluded with her research. It can be useful to be familiar with and recognise these types, firstly to better filter the abundance of visitors, secondly, to develop a strategy in accordance

  • Your stand has a raised floor? Don’t forget about wheelchair users!

    If your stand has a raised floor, you should keep in mind that some of your visitors may be wheelchair-users. Just imagine a ‘hospitality’ stand with a raised floor and no ramp! You still come across them and there is simply no excuse. It can

Give business relations a reason to come to your stand

A slick invitation strategy will ensure you attract lots of visitors towards your stand. Give business relations (or prospects) an incentive for coming to see you by offering them something special. This could be something

Five golden rules for effective visuals

Visuals are an effective form of communications for an exhibition, at least if you take these five rules into account: Image: It’s not called a visual for nothing. A well chosen image can get the

Learn from your exhibition participation

Learning from your exhibition participation to do (even) better next time round? These four steps are going to help you take a great leap forward. Arrange for a mystery shopper. Hire someone – preferably an

Assign stand staff to networking events

Don’t forget to take networking events/opportunities into account when assembling your stand staff. One tends to focus on the needs of the stand, but it can be beneficial to take advantage of the get-togethers hosted

Prevent theft at the exhibition

The issue of theft at exhibitions requires you to stay alert. This is especially the case during the build-up and breakdown phases when items can be stolen easily (and they often are). Thieves know that

Try cheating with another industry

Why limit yourself to the known exhibitions within your own sector/industry. There could be other trade shows/events out there that cater to your target group or a segment thereof. It can be highly lucrative to

TIPS PER CATEGORY

STANDTEAM

Open-ended questions form the basis of a good exhibition conversation

A round of open-ended questions should remain light-hearted; keep it fun. In practice, this tends to be a

Get your sales team to book appointments

When you throw a private party you don’t just wait around and see who shows up. You actively

Assign stand staff to networking events

Don’t forget to take networking events/opportunities into account when assembling your stand staff. One tends to focus on

Recognise the six types of exhibition visitors

Trade fairs are attended by six kinds of visitors. This is what Karoline Wiegerink concluded with her research.

CONCEPT

Recognise the six types of exhibition visitors

Trade fairs are attended by six kinds of visitors. This is what Karoline Wiegerink concluded with her research.

A worthwhile giveaway (business gift, promotional item)….

…shouldn’t be given to just anybody. Don’t turn it into a confetti fest! Make sure that those who

STAND DESIGN

Ten common errors made with large format prints

Large format prints are often a key component of a stand’s overall communications tactics. Graphical design and presentation

Your stand has a raised floor? Don’t forget about wheelchair users!

If your stand has a raised floor, you should keep in mind that some of your visitors may

Design a stand concept that appeals to all five senses

Live communications is the only marketing tool with which you can appeal to all five senses of your

Five golden rules for effective visuals

Visuals are an effective form of communications for an exhibition, at least if you take these five rules

ORGANISATION

Get exhibition photographs taken

This is missing from almost every checklist: getting photographs taken of your presence at the exhibition. What a

Exhibiting without a project team is not an option

Always put a team together when participating in an exhibition. Don’t make it a solo effort whereby you

Prevent theft at the exhibition

The issue of theft at exhibitions requires you to stay alert. This is especially the case during the

Learn from your exhibition participation

Learning from your exhibition participation to do (even) better next time round? These four steps are going to